So you have heard that the SEO game changes like the weather and you are wondering if your websites will maintain their rankings in 2016. You need not to be afraid if you did everything right and adhered to the guidelines provided by the search engines. You will always be safe even in the eye of the various algorithm updates. But that notwithstanding, here are some simple SEO tips you can use to get higher rankings in the year 2016-:
On-page optimization will always remain a core component of search engine optimization. You should particularly be keen on your titles, URL and descriptions. When carrying out on-page optimization, the titles, URLs and description should not just contain the keyword for which you want to rank for, but also should be descriptive enough to provide the searchers with the kind of information they are looking for.
Useful, Unique, Fresh and Regular Content
With regards to search engine optimization, content will still remain king in 2016. Remember, one of the reasons for having a blog or a website is to use it market your products and services by providing content to your site visitors. The content should not just be any other type of content, but it should be unique, relevant, and fresh and you need to post it on a regular basis. In this manner, the site visitors will always have something new to look at and the search engine bots will also continue indexing your site’s pages for increased rankings.
Make the website load faster
If the loading speed of your website is painfully slow, you can forget about higher rankings in 2016. Page speed is a ranking factor when it comes to search engine optimization and it also affects lots of other important key metrics for your website. If you website loads faster, you will generate more conversions in the sense that people will land on your site and find whatever they are looking without wasting a lot of time. Additionally, it will result into more page views because the bounce back rates will be significantly low and the site visitors will takes slightly more time on your website.
Implement Google Authorship on your website
Google Authorship is a new feature implemented by Google and which is now being used in when ranking websites. With the authorship:
Site visitors are able to know more about the author of the content they are just about to read, how popular the author is and other content created by the same author.
Sites with Google authorships tend to get more click through rates. This is because searchers are able to see the author’s name and image, thus making them trust the source even further.
It shows that you are trusted by Google hence your content is of good quality. Besides, Google always love those who use their products and this will be like embedding YouTube videos or Google+ links to your website.
Implement these simple SEO strategies to have sustained rankings for your websites in 2016.