Link building is a crucial component and which the search engines give a lot of weight to when determining ranks for websites. However, it is regrettable to note that the majority doesn’t understand how to do this in a safe manner and they end up causing more harm than good to their websites in the process.
Some even resort to using black hat techniques to build links in order to cheat the search engines. But if you take your time and do the work, it is possible to have quality and authority links pointing back to your website and enjoy all the benefits that will come with the higher search engine rankings. Here are four techniques you can use to do so-:
Guest blogs are very effective for getting backlinks, but only if done in the right way. You however need to understand that the aim of a guest blog is not to create back links but if you get the chance, it can give you very strong links back to your website. With a guest blog, you are given an opportunity to write useful, quality and informative content in another website.
The sole focus therefore should be on the quality but not for you to start spraying your links all over the post. If the conditions allow and you are writing about relevant topics to your website and you feel it necessary to include your link, only then should you place your link on the guest blog. You may also place your name and link on the bio if possible.
Make good use of infographics
With infographics, you can get incredible amounts of links back to your website. Though it is no longer effective as it used to be in the past, because a lot of businesses have adopted it and some are trying to manipulate its use, it still remains one of the safest methods to get backlinks to your website.
Infographics are effective because they present your readers with all the information in a simple and a more palatable form. This qualifies for quality content as per Google guidelines and the reward is more weight on the links coming from such infographics.
Be active in the social media
Social media can no longer by business when it comes to marketing and traffic generation and so is in link building. When you create useful content and share them in the social media, your followers may also share the same content amongst their friends and create some sort of a buzz. The result will be lots of links pointing back to your site from the social media platforms, and since these links are natural, they are very useful as far as search engine optimization is concerned.
Ask For Links
Finally, you can ask for link backs from other websites or blogs within your niche. Kindly note that you aren’t begging and you work only with those people who will be linking back to your website when you link to theirs. It might take some time to find the people willing to do link exchange with you, but it will be worth the while.